Saturday, February 15, 2020

A Marketing Communication plan for an eco-tourism Assignment

A Marketing Communication plan for an eco-tourism - Assignment Example Australia being rich and diverse in natural wonders has immense potential to carve a niche market of its own. It has been targeting nature conscious travelers to explore its beauty. We shall take a look on one of the marketing communication tools that will be effective in the promotion of Eco tourism in Australia. Tourism is one of the largest and most profitable industries that promote the unique blend of nature with culture. .After the dissolution of political embargoes in many countries in Africa and Asia, travelers have realized that there is a world to explore which would showcase the wonders of nature, spellbinding beauty and heterogeneous cultures and tradition. . Before the world experienced the impact of global warming and climate change, tourists were restricted to travel in well advertised areas, buying souvenirs, sending post cards and as a result they become an looker in the traveling process.. That has changed. Travelers are now venturing to destinations that give them the opportunity to be a part of the local ecological system. Tourism directly and indirectly plays a vital role in bridging the gap of different cultures and values and forms a symbiosis of curious minds. It also pertinent to the economic growth of the region. It is a direct and indirect source of socio-economic development of the indigenous people of the place. According to World Tourism Organization statistics, WTO tourism 2020 vision forecasts that international arrivals are expected to reach over 1.56 Billion by the year 2020. Of these worldwide arrivals in 2020, 1.18 Billion will be intraregional and 377millionlong haul travelers. Due to the emission of green house gases , the mean temperature of the earth is slowly rising resulting in the shift of season change and extinction of rare species of the flora and fauna. It is causing irreparable damage and imbalance in the ecological

Sunday, February 2, 2020

Identity and identity politics Essay Example | Topics and Well Written Essays - 250 words

Identity and identity politics - Essay Example owever, they never lost their identity and their feeling is that the country retains it as a â€Å"residual sovereignty.† Scots’ have a party of their own that did so well last year and proved its worth and potentiality of their identity. Mr. Salmond, Scots’ first minister and leader of Scottish National party, wants a referendum by 2014 to fulfil the promise, (Ascherson web). According to Ford, social identities are a product of politics. He claims that â€Å"social identities are inherently and irreducibly political† (Ford web). It is true that some identities are a product of politics. Scots after winning elections last year, Mr. Salmond is leading them towards a referendum, which will see them as an independent country. Calhoun argues that identity is seen in the relationship between essence and appearance and that it had to be achieved for development, (Calhoun 37). I feel that this need to identify Scotland as a country is triggered by the political success. The idea of a possible referendum is quickly gaining acceptance among the Scots and therefore, it is just a matter of time before the overwhelming power of identity takes place. I think the main reason for Scots desire to move and be independent is to develop themselves as an independent nation. Identity is a great need of all human beings and Scots is no exception. Ford, Thompson, Richard. â€Å"Political Identity as Identity Politics.† Unbound Harvard Journal of the Legal Left. 2009. 10 March 2012. Macintyre, James. â€Å"From Devolution to Independence.† The New York Times, 2012. Web 9 March 2012.